In an article by Brian deHaaff, Why This CEO Will Never Hire Another Salesperson, he states what seems to be a very controversial belief, that the traditional sales role is endangered. He tells us,"I will probably never hire another VP of Sales or commissioned salesperson again." That is some statement.
Why, because today's buyers are way more savvy than ever before, and geting more savvy every minute. This is due to endless internet information we can find on a company or product before ever talking to anyone about buying. And with almost endless social media, we can find out what people we know, think about the product we want to buy. That's a more powerful influence than any salesperson.
A CEB (Corporate Executive Board) study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision – researching solutions, ranking options, setting requirements, benchmarking pricing, and so on – before even having a conversation with a supplier.
70% of business technology buyers are at the RFP stage (request for proposal) by the time the vendor becomes aware of the opportunity – UBM Techweb.